Telstra Advertising Network
How To Use Sex In Advertising Without the Taboo
Do you apply sexiness or sensuality in your marketing campaign? And I don’t mean the dirty or overtly pornographic type of materials that you commonly see in beer commercials or bikini ads. What I mean by sexy and sensual is that you create an advertising campaign using color printing methods that are extremely attractive to your target market. If not, then it’s about time you should employ sexy advertising into your business life; but without the taboo. When we say sexy, we mean advertising that is extremely and tremendously enticing to your target market. It is highly targeted, specific, and yet subtle that it leaves your audience feeling good and appreciative of your print ads. So to use sex in your advertising without all the taboos associated with the term, you have to make your color printing materials attractive to the eyes and perception of your target clients.
So what is attractive to them? What makes an ad sensual? It all depends on what your target market perceives to be appealing. And it takes all the five senses for them to decide on what is appealing or not. People are more sensual than what they would want to think. In fact, what is sensual to us greatly affects the way we decide on what to buy or not. When something appeals to our five senses in just the right way, we tend to purchase that product immediately and without question.
Hence, if you could create an advertising material that can entice all the five senses then it would definitely get you the paying clients and customers you need to increase your sales. Nevertheless, you also need to temper your sensuality when it comes to your advertising campaign. Too much of it can also ruin your objective. You know for a fact that having too much of anything is bad for one’s health; so does a print ad with too much enticements that they invade your senses. Too much stimulation and your target reader’s senses would be numb from all the excitement and adrenaline rush. To overload your target readers¢ senses can also be your downfall. Nobody would deign to read and look at a marketing material with too much action going on. Crazy or not, but do you know that our brain conks out when there’s a high concentration of sensation present? Our brain can only take so much. So avoid trying to bombard your target clients with so many stimuli that they would want to dump your print ad in the trash just because it’s giving them a headache. Having a sexy advertising campaign can do a world of good for your business.
Why not try it? Who knows, it might just be the element you need to alter your results. For more information, you can visit this page on Color Printing.
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