Telstra Advertising Network
Banner Advertising: News of its demise is premature
You have seen them all over the internet -- blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead. Wrong. Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved.
Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads. Banner ads have a bad reputation in part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites. Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those big giant banners that span the width of the screen.
You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively. It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book. Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites. And savvy internet marketers are taking them up on these advertising opportunities. WHY USE BANNER ADVERTISING? Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it. Your banner ad can be targeted to specific audiences and displayed on internet pages and sites matched to that specific audience.
People seeing your advertisement can instantly click through to your web site store to to learn more or to make a purchase on the spot. You can track your results and make adjustments to your campaigns based on response. Analyzing your results can help you finetune your banner, landing page, or target audience to improve your response and sales. Banner advertising is really a buyers market, as there is always more banner spaces available than advertisers need or want, which means you can find many bargains available. IMPORTANT POINTS TO CONSIDER WHEN PLANNING YOUR BANNER AD CAMPAIGN There are several aspects to consider when planning out your banner advertising campaign. The first consideration should be your ad graphic itself. These are usually animated GIF images but remember you want to attract customers -- not simply attention -- and remember the overall tone of your ad campaign when designing your graphic. Also keep in mind that many sites limit the file size of the graphic to somewhere between 12 and 16 KB. Your banner can come in variety of sizes. The full banner size is 468 x 60 pixels.
Some other standard banner sizes include: Size(pixels).Type 468 x 60.Full banner 234 x 60.Half banner 392 x 72.Full banner with vertical navigation bar 120 x 240.Vertical banner 125 x 125.Square button 120 x 90.Button #1 120 x 60.
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